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There are many keyword resources out there. I like to make use of Overtures because its free and easy. Bear in mind the numbers from Overture usually are inflated often a l... Hows that record coming along? You wll recall in-the first part of this line I covered obtaining a list together of ideas for the site or blog market. Hopefully you have a good sized set of basic categories. The following steps include narrowing the keywords and then performing some supply and demand research. There are several keyword tools out there. I love to work with Overtures since its free and easy. Keep in mind the figures from Overture are usually filled sometimes a bit sometimes a good deal. They fudge the numbers by counting like concerns fly and flies or internet and affiliates get counted since the same issue. This cogent [http://www.linkemperor.com/link-building professional link building talk] site has collected cogent cautions for when to provide for it. Remember they make more money persuading their potential advertisers a key phrase is common. So plug in one of the general search terms from your list. Im going to test dogs. Listed below are the results: Searches done in February 2006 Rely Research Expression 1104234 dog 225786 dog breed 183180 dog instruction principles 152056 dog show 139072 dog breeders 98321 dog name 97021 dog education 91172 dog picture 88480 dog available 62657 dog brushing 56907 dog gift I edited several like sneak dog out for expediency. I prefer dog breeds and dog training [basics]. Looks like individuals are trying to find both a lot. Given that we have the need, lets look at to Google and check always the source. Type in the exact search phrase, placing quotes around it therefore Google searches for just what we would like. Google returns 5,59o,000 results, If you place in dog breeds. Dig up further on this related URL by going to [http://www.linkemperor.com/link-builder compare build backlink]. Look in the top of right-hand corner for this number. Ever heard of Sumantra Roy? Probably not. Hes a guy who focuses primarily on Search Engine Optimisation and specific keyword study. He has created a formula termed the Keyword Effectiveness Index or KEI to gauge the potential of a keyword. I take advantage of a simpler version of it. Here it is: KEI = Demand / Supply Thats - Demand divided by Supply. Browse here at [http://www.linkemperor.com/generate-articles generate seo articles] to check up the reason for this view. The larger the KEI the greater. Thus giving you a simple KEI that ranges from 1-10. Visiting [http://www.linkemperor.com/link-builder seo link building tools] certainly provides tips you can tell your aunt. People compare this for the Richter Scale, and therefore each successive number is dramatically better compared to the last number. Within our illustration above, the KEI for breed of dog would be.04, which isnt that great. Dog Training Basics produces 45,600 benefits for Google. The KEI could be 4, which is terrific. Hmmwait one minute. Our lesson is concluded by that. Bye. [Sound of running down the door and hallway slamming]. Somewhat nerd laughter there. Do a few more and see what you think of. I did dog title and got a of.10, that will be awful. I also tried dog gift, which got me a KEI of.07. I usually get the highest KEI keywords and put them back in the Overture tool and test it again. Furthermore, Wordtracker does this all for you. Try it for free and see how easy its. Just keep in mind that they use different resources for both demand and supply than my example above, but that shouldnt make an excessive amount of a difference. So now we must have a much smaller list that has some good prospects onto it..