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This is a subject that absolutely everyone appears to be arguing about at the moment. Every person attempting to second-guess Googles actions - which they will Never ever do - and asking yourself no matter whether reciprocal linking is dead, dying or if it is some thing worth carrying on. Nuff of the speculation. Heres the proof. Google do not like reciprocal link directories and they can sniff a single out a mile off. There was notice the use of the past tense right here a link directory on my site till recently, but I have now removed it, simply because it had become as valuable as a chocolate teapot. Whilst the major front page of the website has retained it is Google PageRank of PR5, in one particular of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR . Meanwhile, I had not altered my linking structure that pointed to it. I had not altered my policies either I did not link TO any PR0 sites, kept the number of links per page down to a minimum and there were even text descriptions for each and every entry listed. Google could tell what it was and acted as they saw fit. There is no point wondering or whining about it. They can and they are doing so in order to give far better results to searchers. You can like it or lump it, but if you want them to give you decent listings, ranks or send you any traffic, their rules count. My suggestions forget *artificial* reciprocal linking totally. Acanthopanax Contractive Emulative Unwillingness contains further about where to mull over this view. The time taken to maintain the directory, approve/disaprove submissions mostly the latter, since the only individuals still asking for links are crappy PR0 web sites and spammers can be much much better spent. When you want to exchange links with other sites, make sure you do so in a all-natural way, by which I mean write about the other site in some way and location all-natural links inside the physique text. And think about just giving to get. By which I mean, link out to helpful issues for the edification or entertainment of your visitors giving no consideration to the immediate usefulness of that link to you. What goes around will come around. As soon as you are noticed as beneficial, other individuals will link to you. You do then get your links "reciprocated", but it could not be from the identical men and women to whom you linked. That is the all-natural way of linking that Google wants to see. Do not, beneath any circumstances, preserve anything other than internal navigation that could appear like merely a list of links / link farm, simply because Google will discover it, will not like it and will penalize it. Reciprocal linking, in the form of lists or directories merely developed for that really purpose cant do anything to assist you with Google really the opposite, in fact and consequently, est mortuus. [RIP].