BohannonTso63

A musician stays years honing his craft. He writes world-class songs and performs them in a way that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a deal and becomes rich, popular and admired. The lesson demonstration tapes will be the secret of becoming a famous musician. Wait, you say, the test tape was just something, just his way of promoting his ability. It's his power as a musician that got him the agreement and made him popular. You are right, obviously. He might have become just like popular if a record executive found him face-to-face, or found out about him from a friend, or as a result of a number of other events. Which brings us to the news release. Somehow, the press release has had o-n a reputation since the alpha and omega of advertising. Wanna become rich? Distribute a news release. Want to become famous? Press release. Wanna get o-n the cover of Newsweek? Press release. Solar Power Fun Facts Itsasickness includes extra info about the reason for it. Coverage 'gurus' are springing up all over the Internet touting the press release since the solution to all marketing ills. Just knock-out a launch, large email it to editors, sit back and watch for Oprah to call. It's a cruel joke. Here is the reality the news release is no longer important to your potential of rating free press than the demo tape was to your artist friend. If he had no ability, if his songs sounded like trash, the very best recorded test tape on earth wouldn't get him signed. Ditto for the publicity seeker. If you hate to learn supplementary resources on 4 Considerations when Evaluating a Project for Saas, there are many online libraries people can pursue. Unless you have a tale to tell, your press release is absolutely useless. I am not knocking the press release -- it is an essential resource. Nonetheless it is merely that an instrument. It's not the first thing you need to think of when it comes time to get promotion. In fact, it is one of the last. And it's not even absolutely necessary (I've gotten plenty of publicity with just a pitch letter, an instant e-mail or a telephone call). If you worship at the shrine of the press release, it's time and energy to change your priorities. Here, then, are what are MORE essential than a news release in making publicity 1. A news-worthy story. This is the exact carbon copy of our musician's talent. It's the very foundation for the publicity efforts. Without it, your news release means nothing. To learn about how you can produce a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life actually newsworthy'? 2. Learning to think as an editor. Oh, what an edge you'll have in rating coverage overall those pr release worshippers once you learn getting inside the head of a manager. Provide a publisher what he wants in the manner he wants it and you'll do good. For another viewpoint, please consider checking out best court martial lawyer. I've got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust in me, it will make a world of difference. 3. Importance. Tie in with a news event, make yourself part of a development, piggy-back o-n a more substantial competitor's story, but, by all means, make your story part of a image that is larger than just your business. Reports that you can get in a vacuum quickly run out of oxygen. 4. Persistence. To compare more, please consider looking at Online sign up for Entertainment coupon book Perfect. Giving out a news release and awaiting results is sluggish and in-effective. If you really believe in your story, and you believe that it is right for a specific media outlet, you should fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE giving the release. If one editor says no, decide to try someone else. If they all say no, return at them with an alternative story angle. Getting advertising involves a lot more than sending out a press release. Treat it as seriously and with the maximum amount of value as our newly minted rock-star treats his craft and you will end up well on the road to success..Tim Bilecki 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620