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It really is up to US to show prospects they will not be the 1st individual ever to employ us or purchase our products Basic thought, yes, but numerous men and women neglect to use it in their advertising and marketing. Even I overlook sometimes, also. But its very critical. Whether or not conscious or subconscious, seeing testimonials for a item or service tends to make us feel "secure" when deciding to acquire. But please remember the large difference among a very good testimonial and a lame one. Lets look at two examples Instance 1 "Ive truly enjoyed becoming a part of Alexandria Browns Gold Mastermind plan and have found it wonderful worth for the money." - E.B. This ones all right, says nice issues, and gives the persons initials. Issue is, there are no actual *results* shared here, and employing initials-only leaves doubt about the authenticity of the testimonial. 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