MedleyDow211：以“A musician uses years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and send...”为内容创建页面

2015-03-05T23:59:41Z

以“A musician uses years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and send...”为内容创建页面

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A musician uses years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, famous and loved. The lesson test videos are the secret of becoming a famous musician. Wait, you say, the test tape was just a tool, just his method of transferring his talent. It's his ability as a musician that got him the agreement and made him popular. You're right, of course. He could have become just as famous if a record executive saw him in person, or found out about him from a friend, or as a result of a number of other activities. Which brings us to the news release. Somehow, the news release has had on a magical reputation as the alpha and omega of advertising. Wanna become rich? Distribute a press release. Wanna become popular? Press release. Wanna get on the cover of Newsweek? News release. Coverage 'gurus' are springing up all over the Internet touting the news release because the answer to all marketing problems. Only knock-out a release, large e-mail it to writers, sit back and await Oprah to call. It is a cruel joke. Here is the reality the press release is no more important to your potential of scoring free publicity than the test tape was to our musician friend. If he'd no ability, if his songs sounded like waste, the very best recorded test tape on the planet wouldn't get him signed. Ditto for the publicity seeker. Unless you have an account to tell, your news release is totally worthless. I am not knocking the news release -- it is an important instrument. If you believe anything, you will seemingly want to compare about [http://www.adventureunicyclist.com/forums/discussion/156278/4-considerations-when-evaluating-a-project-for-saas 4 Considerations when Evaluating a Project for Saas - AU forums]. Nevertheless it is just that an instrument. It is not the first thing you need to consider when it comes time to get publicity. Actually, it's one of the last. And it is not even absolutely necessary (I have gotten lots of advertising with just a pitch letter, a quick e-mail or a call). If you worship at the shrine of the press release, it's time to change your priorities. Here, then, are the things that are MORE impor-tant than the usual news release in producing publicity 1. A news-worthy story. Here is the equivalent of our musician's expertise. Get new resources on [http://www.projectwedding.com/blog_entries/203939 Project Wedding] by visiting our poetic URL. It's the basis for your advertising efforts. Without it, your news release means nothing. To learn about how to create a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'? 2. Learning to think like an publisher. Dig up further on this affiliated link - Click this webpage [http://support.file1.com/entries/62086784-How-exactly-to-Charge-What-You-re-Worth-as-an-Innovative-Professional- How exactly to Charge What You're Worth as an Innovative Professional File1]. Oh, what a side you'll have in scoring advertising total these press release worshippers once you understand getting inside the mind of a manager. Give a manager what he wants in the way he wants it and you'll do good. I've got an entire article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Believe me, it'll create a world of difference. 3. Significance. Tie-in with a media event, make your self part of a tendency, piggyback o-n a larger competitor's story, but, by all means, make your story part of the image that is larger than your organization. Reports that exist in a vacuum quickly go out of air. 4. Determination. Sending out a press release and awaiting results is lazy and inadequate. If you really believe in your history, and you believe that it's right for a specific media outlet, you must fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE sending the release. If one manager says no, try somebody else. Should they all say no, return at them with a different story angle. Identify more on our partner wiki by navigating to [http://www.nexopia.com/users/dancerdoctor0/blog/1973-on-the-web-sign-up-for-entertainment-coupon-book kevin o’grady]. Getting advertising requires much more than simply giving out a news release. Handle it as seriously and with just as much value as our newly minted rock-star treats his craft and you'll be well on the way to success..Tim Bilecki 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620

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MedleyDow211：以“A musician uses years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and send...”为内容创建页面