BalcomFrasher74

A musician spends years honing his craft. He writes world-class songs and works them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a deal and becomes rich, popular and admired. The lesson demonstration tapes would be the secret to become a famous musician. Wait, you say, the test tape was just a tool, just his way of promoting his talent. It is his power as an artist that got him the agreement and made him popular. You're right, obviously. H-e could have become just as famous if a record executive saw him face-to-face, or learned about him from a friend, or as a result of a number of other activities. Which brings us to the news release. Somehow, the press release has taken o-n a status since the alpha and omega of promotion. Wanna become rich? Send out a news release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release. Promotion 'gurus' are springing up all on the internet offering the press release as the answer to all advertising ills. Only knock-out a release, mass e-mail it to editors, sit back and watch for Oprah to call. It is a cruel joke. Listed here is the reality the news release is no longer important to your potential of rating free advertising than the demo tape was to the artist friend. If he'd no ability, if his songs sounded like garbage, the best recorded demo tape on earth wouldn't get him signed. Ditto for the publicity seeker. Unless you have a story to tell, your news release is absolutely useless. I'm maybe not knocking the press release -- it's a crucial tool. Nevertheless it is just that something. If you believe any thing, you will possibly choose to study about image. It is perhaps not the very first thing you will need to consider when it comes time to find promotion. Actually, it is one of the last. And it is not absolutely necessary (I've gotten lots of advertising with only a pitch letter, a fast e-mail or a phone call). If you worship at the shrine of the news release, it's time and energy to arrange your priorities. Here, then, are what are MORE essential than the usual press release in generating publicity 1. A newsworthy story. This is the equivalent of our musician's talent. It is the foundation for your advertising efforts. For alternative ways to look at this, consider checking out how to use a butt plug. Without it, your news release means nothing. To understand about how you can produce a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life actually newsworthy'? 2. Learning to think as an publisher. Oh, what an advantage you'll have in score press over all those news release worshippers once you learn getting in the head of a manager. Provide a manager what he wants in how he wants it and you'll do good. If you are concerned by literature, you will likely choose to discover about Hewitt Hall. I've got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust me, it will produce a world of difference. 3. Importance. Tie-in with a media event, make yourself part of a development, piggyback on a more substantial competitor's story, but, by all means, make your story part of the image that is larger than simply your company. Stories which exist in a vacuum quickly come to an end of oxygen. 4. Intangible is a thought-provoking database for more concerning where to see it. Endurance. Giving out a news release and looking forward to results is sluggish and ineffective. If you really believe in your history, and you believe that it's right for a certain media outlet, you must fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE sending the launch. If one manager says no, take to someone else. If they all say no, return at them with an alternative story angle. Getting publicity requires so much more than sending out a press release. Handle it as seriously and with the maximum amount of respect as our newly minted rock-star treats his craft and you will end up well on the road to success..