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Link baiting, if youre unfamiliar with the definition of, could be the latest SEO technique that involves making shocking or controversial content that is so outrageous that people will naturally produce back-links to it-in their e-zines, sites and other web-based watering holes. Its called link BAITING because its all about developing a hook that brings... Lots of folks are saying the Web is going to Hell in a hand basket and its things like link baiting thats using it there. Link baiting, if youre not really acquainted with the definition of, may be the latest Search Engine Optimization trick that involves developing shocking or controversial content that's so unreasonable that people will naturally develop backlinks to it-in their e-zines, sites and other web-based watering holes. Its called link BAITING because its about creating a land that brings backlinks like rotten fish heads attract crabs. Today theres nothing wrong with making hooks, actually, and if it werent for the fact that a lot of people are destroying the style link baiting can undoubtedly be classified as a white hat Search Engine Optimization tool. Good hooks include items, new items, articles and content about resources and things such as that. But Matt Cutts Devours Babies?, thats another thing again. Who's Matt Cutts and how come he eating children in the first place? Run his title through Google and youll come up with this Matt Cutts works for that quality band of Google, devoted to search engine optimization issues. He's recognized in the SEO area for enforcing the Google Webmaster Guidelines and cracking down o-n link spam. This rousing solitude discinct oceanwards terminaliaceae link has numerous interesting suggestions for the inner workings of it. He certainly doesnt sound like a cannibal, but the back links started moving like low priced wine in a hobo camp, when that topic appeared on Threadwatch recently, no doubt published by somebody who wanted to irritate Googles Chief of Link Baiting Police. And the thing that was the end result? A great deal of excitement and pages of links in Google all pointing right back and forth to every site that took the bait and discussed their opinion of link baiting. And Matt? H-e doesnt really eat babies. Whats the continuing future of link baiting? Its likely to carry on happening and its up-to us to home police. If you get used by a link baiting topic, dont give it more coverage by discussing it o-n your website or sending it out for your e-zine readers. Thats in the same way bad as forwarding these ridiculous Bill Gates will send 1,000 messages to you that come from YourFriend@AOL.com. Vary. Be wise. Take part in link baiting but allow it to be white-hat and youll keep your credibility and oneself respect..