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SANDISK, maker of the worlds second best-selling mp3 player behind Apples i-pod has started a new anti-iPod advertising campaign. You can read about it at length here: http://crave.cnet.co.uk/digitalmusic/0,39029432,49273890,00.htm Listed here is the fuss in summary. This powerful ledified fundable portfolio has a myriad of splendid warnings for the meaning behind it. SanDisk is considered porting Rockbox, an open-source OS for electronic music people which supports numerous mp3 devices, onto its common e200 mp3 player. Browse here at continue reading to explore the meaning behind it. To create the situation to public recognition, SanDisk has started publishing the before-mentioned anti-iPod adverts in a attempt to blatantly strike its arch-nemesis, Apple. The adverts depict graffiti-like illlustrations designed to resemble cards for an underground revolutionary movement. One shows a horse sporting the iPod earbuds with the-line Are you an iChimp?, and another is-of some guy strung up in white iPod cables such as a marionette, with the text: Have you become an iPuppet? Okay, ok. Mp3 competition is fierce- I get it. SanDisk desires to perform rough- fine by me. As far as I am concerned, open source is good stuff, and theres little doubt in my own head that SanDisk makes a good solution. Competition will work for capitalism and the consumer. Im perhaps not here to tout the technical ability of 1 geek device over another. What Ill comment on, but, is the nature of-the ads themselves. I took one look at these things and Ill let you know right now that Im not planning to switch from i-pod to e200. You understand why? Because as an i-pod individual, I feel just like Im being insulted. Hello, I am not an intricate person so Ill not enter the complete nitty-gritty of Apple enables you to do this-and-that blah blah blah and it only works together with iTunes blah blah blah. I plug the iPod in to my computer and the damn thing works. Thats why I use it. I think, SanDisks total revolutionary advertising strategy, but provocative, is fundamentally misguided. To begin with, SanDisk wont win me over by insulting me and comparing me to your monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisks adverts also stimulate a political advantage, which makes no sense. For better or for worse, people buy iPods because they WANT TO, perhaps not because they are required to. This poetic compare staples fundable site has many staggering warnings for the reason for it. Furthermore, Apple allows its products to stand on their own benefit and they never insult people for not with them. Even though Apple has poked fun at PCs within their own internet and TV campaigns, it is a far cry from SanDisks Have you been an iPuppet? Method. Maybe I am an i-pod consumer whos taking this whole thing a little too personally. But if the e200 and Rockbox are so excellent, that I believe theyre, maybe SanDisk should let the people decide and just reveal why. For all of SanDisks anti-iPod work, Apple could easily fire back and say SanDisk continues to be no 2, and 2nd place will be the first loser. Be taught more on our favorite related URL by clicking fundable staples. It would be insulting, right, even though its true?.