ShanerMiele178
A musician spends years honing his craft. Hit this web site comicconhtmlkhs on scriptogr.am to discover how to think over it. He writes world-class songs and works them in a fashion that moves his listeners to tears. H-e records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, popular and admired. The lesson demonstration videos are the secret to become a famous artist. Wait, you say, the test tape was just an instrument, just his method of transferring his expertise. It is his capacity as an artist that got him the agreement and made him popular. You are right, needless to say. He might have become just like famous if a record executive found him personally, or learned about him from a friend, or as a result of a number of other events. Which brings us to the news release. Somehow, the news release has taken o-n a magical status since the alpha and omega of advertising. Browse here at http://www.good4utah.com/story/d/story/whos-coming-to-salt-lake-comic-con-2014/24408/giwaajyfkucfwxhmjpupwa/ to read the meaning behind it. Wanna become rich? Send out a news release. Visit Study On The Characters to research the meaning behind this activity. Wanna become famous? Press release. Wanna get o-n the cover of Newsweek? Press release. Coverage 'gurus' are springing up all on the internet touting the news release as the answer to all advertising ills. Just knock-out a release, mass email it to journalists, relax and watch for Oprah to call. It is a cruel joke. Here's the reality the press release is no longer important to your potential of rating free press than the test tape was to the musician friend. If he had no talent, if his songs sounded like waste, the most effective recorded test tape on earth would not get him signed. Ditto for the publicity seeker. Unless you have an account to tell, your news release is absolutely worthless. I am not knocking the press release -- it is a significant tool. However it is just that something. It is not the very first thing you will need to take into consideration when it comes time to get publicity. In fact, it is among the last. To compare more, please consider glancing at url. And it's not essential (I have gotten a lot of publicity with merely a pitch letter, a fast e-mail or a telephone call). In the event that you worship at the shrine of the news release, it is time and energy to change your priorities. Here, then, are what are MORE impor-tant than a press release in creating publicity 1. A newsworthy story. This is actually the exact carbon copy of our musician's ability. It is the foundation for your promotion efforts. Without it, your press release means nothing. To learn about how you can create a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'? 2. Learning to think as an publisher. Oh, what an advantage you'll have in rating advertising over all these pr release worshippers once you learn how to get inside the head of a manager. Provide a manager what he wants in how he wants it and you'll do good. I've got an entire article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, it'll produce a world of difference. 3. Relevance. Tie in with a news event, make your-self part of a development, piggy-back o-n a more substantial competitor's story, but, by all means, make your story part of the picture that is greater than simply your organization. Experiences that you can get in a vacuum quickly come to an end of air. 4. Determination. Giving out a news release and awaiting results is lazy and inadequate. If you really believe in your history, and you believe that it is right for a specific media outlet, you have to fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE giving the launch. If one manager says no, take to some other person. Should they all say no, return at them with another story perspective. Getting coverage involves much more than giving out a press release. Treat it as seriously and with as much value as our newly minted rock star treats his craft and you will be well on the way to success..
