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Developing a site takes thought, planning and execution. Unfortuitously, several models are dead in the water before they are even published so far as search engine marketing can be involved. Whatever you do, avoid these important mistakes. Database Details in URL Many web site developers wont take into account the result of database variables in site URLs. The Dangers Of Hosting On Search Engine Positions Guu Forum contains further concerning why to recognize it. A database parameter tells the machine what must be loaded onto a certain site whenever a viewer attempts to see it. Basically, the site is active as it has been drawn together with each press. Robot plans which are employed by search engines to index sites hate dynamic pages. Often, they will not even index the pages and the page of your website is not shown in the search engine. Lets look at a good example using the Nomad Adventure Journals site. The home page URL is appropriately, http://www.nomadjournals.com - a static page. In this URL, you can find no boundaries telling the server to load any such thing other than a static website. Visiting http://surfline.com/company/bios/index.cfm likely provides suggestions you should give to your mother. All search engines will index this site without any problem. To get alternative interpretations, we understand you check out: surfline. Now, what-if we changed the site to something active. Lets say we developed it to record the session identification [identify the viewer] and dynamically load the images to the site. Wed have one parameter for the program identification and four parameters for the many pictures to the page. The URL for the webpage might look some thing like: http://www.nomadjournals.com/home/index.html?&DID=9&User_ID&CATID=15&ObjectGroup_ID=39 What chaos. A search engine robot will probably balk at indexing such pages. I-t simply cant tell whats o-n the site. If you have guidelines and procedure identifications within the URLs of your site pages, youre going to have an extremely hard time stepping into the search engine rank. Certainly, that precludes you from getting any leading ranks and free traffic. Fixing The Problem Correcting the issue frequently is expensive and extensive depending on the amount of pages on your website. A complete re-design may be the most useful solution, If you have more than 100 products. When you yourself have a comparatively few pages, there might be less brutish options. Transforming pages to fixed html is just a certain s-olution for smaller websites. Basically, you might take the page for each product and convert it in to a fixed html page. If you are interested in police, you will seemingly need to compare about www.surfline.com/company/bios/index.cfm. The site could then be changed into small sub-domain. If a consumer then engaged on the buy option for your item on the page, theyd be sent to a powerful database page. The viability of this solution depends upon the structure of the site. Some sites may be fixed, some simply cannot. To Summarize The database parameter problem is remarkably common with websites trying to sell products and services. A lot of site manufacturers dont comprehend search engine optimization and dont understand the issue they are creating. Make sure you generate a search engine marketing consultant before its produced, if you want to build a database-driven site. Nobody really wants to spend the money to design a website twice..