HedyKincaid819
A musician spends years honing his craft. He writes world-class songs and performs them in a fashion that moves his listeners to tears. He documents a demo tape and sends it to record labels. He gets a deal and becomes rich, popular and admired. The lesson demo tapes would be the secret of becoming a famous musician. Wait, you say, the demo tape was just a tool, just his method of promoting his ability. It's his capacity as an artist that got him the contract and made him famous. You are right, of course. He may have become just as popular if a record executive saw him face-to-face, or learned about him from a friend, or as a result of a number of other activities. Which brings us to the press release. Somehow, the news release has taken on a status because the alpha and omega of publicity. Wanna become rich? Distribute a news release. If you believe anything, you will possibly want to read about PureVolume™ We're Listening To You. Wanna become famous? News release. Wanna get o-n the cover of Newsweek? Press release. Promotion 'gurus' are springing up all online touting the news release as the solution to all advertising ills. Just knock out a release, large e-mail it to journalists, relax and await Oprah to call. It's a cruel joke. Here's the reality the press release is no longer important to your potential of rating free press than the demo tape was to your musician friend. If he'd no talent, if his songs sounded like trash, the most effective recorded demo tape in the world wouldn't get him signed. Ditto for the publicity seeker. Unless you have a story to tell, your press release is absolutely worthless. Johnschumntu On Scriptogr.Am is a dynamite database for more about why to look at it. I'm not knocking the press release -- it's a significant instrument. But it is just that an instrument. It is not the first thing you need to think about when it comes time to seek promotion. In reality, it is among the last. And it's not even essential (I've gotten a lot of advertising with merely a pitch letter, a fast e-mail or perhaps a phone call). I discovered details by searching Bing. If you worship at the shrine of the news release, it is time and energy to rearrange your priorities. Here, then, are the things that are MORE impor-tant than a press release in producing publicity 1. Identify further on a partner paper by clicking Blog johnschumxhw Kiwibox Community. A story. This is actually the equivalent of our musician's expertise. It's the basis for your promotion efforts. Without it, your press release means nothing. To understand about how to create a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life really newsworthy'? 2. Learning how to think as an publisher. Oh, what an advantage you'll have in score publicity over all these news release worshippers once you learn ways to get inside the head of a publisher. Give a publisher what he wants in how he wants it and you'll do good. I have got an entire article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Believe me, it'll create a world of difference. 3. Importance. Tie in with a media event, make your self part of a trend, piggyback on a larger competitor's story, but, by all means, make your story part of a picture that's larger than your business. Stories that you can get in a vacuum quickly run-out of air. 4. Persistence. Giving out a press release and looking forward to results is lazy and ineffective. If you really believe in your history, and you believe that it is right for a certain media outlet, you should fight to make it happen. Call or e-mail the editor to pitch your story BEFORE sending the release. If one manager says no, take to someone else. When they all say no, return at them with an alternative story perspective. Getting coverage requires so much more than just giving out a news release. Handle it as seriously and with as much respect as our newly minted rock star treats his art and you will be well on your way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620
